Auction System

Buying your flowers and foliage from our Auction Floor could not be easier!

The Auction System:

When the auction starts, the grower, variety and grade of the flowers are announced and the clock descends from a set start price which is determined by the auctioneer. For example, the clock hand (running light) falls anti-clockwise from a set start price say, of $10.00. Each Buyer has a button at their seat which will enable them to stop the clock when the hand reaches the price they are prepared to pay for the flowers. The price and seat number will appear on the clock which will confirm their purchase. The Buyer will then inform the auctioneer of the quantity of flowers they wish to purchase. This number is then subtracted from the total number in that line, and the process is repeated until the balance of the line is sold. The system is able to sell 200 items per minute. The flowers are then delivered by auction delivery staff onto the Buyers bay.

Auction days are Monday, Wednesday and Friday. At any time during the auction, Buyers are able to access reports showing what they have purchased by line item and at what price, enabling them to keep tally of expenditure during the auction.
At the completion of each auction, this report can be provided giving total purchases, line-by-line and a summary of the total value of expenditure.

If you wish to obtain more information on using our Auction floor, please contact us.

Training on the use of the clock system, is offered to any Buyer.