Auctions

United Flower Auction Ltd introduced the Auction Clock system to New Zealand in November 1987. Since that time, the clock system has proven itself to be a more sophisticated and efficient method of selling and distributing flowers. The greatest advantages over the traditional auction system are the speed, accuracy and fairness of the sales process.

Each day, many flowers are bought by flower exporters, wholesalers, brokers and florists. Fresh flowers are delivered in the evening or early morning prior to the start of the auction. The flowers supplied by growers from all over New Zealand are sold on a non-preferential basis. This means that provided product is received prior to the auction "cut off" time, the flowers can be sold at any time during the auction.